Luckyshot was a fictional branding project I created as a way to challenge myself to try some more complex illustrations. As is the case with many of my personal works, the final poster and brand identity where the result of countless artboards and revisions as I worked with type, patterns, and illustration to create one cohesive image.

I specifically drew inspiration from the Japanese City-Pop art style popular in the 1970's and 80's which emphasized leisure and commerce in a idealized and calming way.